Monthly Archives: November 2013

When did the ‘press release’ become a ‘news release’?

By | Blog | No Comments

To establish credibility and gain trust through thought leadership, organisations need to create news releases, articles, opinion pieces or features that deliver valuable information directly to buyers. The traditional press release written only for the press as a way of getting your information or news published by the media no longer applies. Today, the term ‘press release’ has been replaced by a ‘news release’. PR professionals focus on the media but they also focus on…

Read More