All posts by Helen Willson

marketing questions

Marketing for Business Growth – Free Workshop in Leicester – Thursday July 6 2017

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Do you know how to get your service or product in front of more customers and how to persuade them to buy more? I am delivering this Marketing for Business Growth LLEP workshop in Leicester on Thursday 6 July. An experienced marketing, public relations and communications specialist, I support businesses to grow by engaging more effectively with their customers and target audiences. A haphazard approach to marketing could mean you’re missing out on some great opportunities…

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Want FREE help or grant funding to help you grow your business?

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If you’re a business owner with less than 250 FTE staff in Leicester or Leicestershire, did you know there’s free support on offer to help train your staff and improve their leadership skills? In spite of the challenging economic climate and rampant Brexit-phobia, there are also still many business grants to be had – and there will be – for a while yet. If you’re a Midlands manufacturer, there is ERDF grant funding available to part-fund many…

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Wise Up in 2017 with a Business Mentor

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As we start a New Year, we often start thinking about what we could be doing differently in 2017. We use the wisdom we’ve gained in the past year to move in a different direction or try breaking new ground. Personally I know need a good metaphorical shove from time to time, to push me out of my comfort zone!

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Start Up Smart Workshop – Leicester Business Festival

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Starting a new business can be hard – especially if finding the right support is proving difficult. We’re running this FREE Start Up Smart workshop in Leicestershire as part of the Leicester Business Festival this autumn. Our Start Up Smart session on Thursday 3 November 2016 is perfect for you if you’re thinking of starting your own business or have already started, but could use some extra support. Working in partnership with Melton Borough Council, three of ibd-uk’s experienced…

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What’s Up? PR Your Business this autumn

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Now the silly summer season’s over, the kids are back at school and it’s heads down till Christmas. But wait – let’s get those heads up! Taking on new staff, moving offices or working on a new to-die-for project? September’s a good time for you to start thinking about PR for your business. Make a PR plan that sets out how and when you’re going to promote any new services you’re offering this season, or…

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Starting a Business in Leicester?

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If you’re thinking of starting a new business in Leicester, you’ll need both finance and support. A low interest, unsecured start up loan, with advice from an experienced small business mentor could be what you need to help you get your idea off the ground. If you’re an existing small business that’s been trading for less than 2 years, you may now need some extra funds to help you invest and grow. Transmit Start-Ups is…

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Are You Minding Your Own SME Business?

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According to research by the Department for Business Innovation and Skills (BIS)*, only 50% of UK SME employers access any form of business support. Business owners say they don’t know where to go for help, information or small business advice; they have doubts about the benefits, some concerns about the quality of support providers and are reluctant to self-fund. Yet businesses that do access business support or business advice report significant benefits. Another statistic for…

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How you can make 2016 your best business year yet!

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As the New Year kicks in, it’s the perfect time to step back and reflect on the last twelve months in your business; the ups and downs, the tricks and the treats. It’s a good time to analyse past business performance, learn from your experiences over the past twelve months and use your insights to start you off; thinking and planning for a brand new year ahead. Don’t you want business goals that will really get…

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My PR Friday Five

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My PR Friday Five Honoured to be invited to give a lunchtime talk about PR to a varied group of business people in Leicestershire last week, I was mulling over some useful PR tips I could share. I decided to answer two questions often asked of me as a PR and marketing consultant. What can PR do for my business? What are the benefits of getting published coverage? Now PR does tend to get some…

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Choosing and Briefing a Marketing & PR Agency

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New to the job? Need an agency to help you with a PR campaign? Where do you start? If it seems a daunting task, pause for thought. A marketing & PR agency is simply a team of professionals to help you do a better job. They’re in business to help people like you! Set out with the right mind-set. The aim is to foster a good relationship with your communications agency so that they can…

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