Staff – Have you asked for their help?

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Asking your staff to think about the problems inside your business and getting them involved in addressing them can be a very valuable first step in changing the culture of ‘how we’ve always done it round here’. Perhaps you daren’t ask (what will you find out?) or find it hard in a busy organisation to create any time to do that. Running informal discussion groups with staff offers a more structured way to start the…

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Presentations and messaging

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Presentations and messaging During one of our consulting workshop sessions recently, one of the participants asked a great question about presentations. Is there one best way of putting across everything there is to say about our company to prospective buyers? In my view, there is no one ‘best’ way. There are many different ways, and it depends. Depends on the resources you have and to an extent, on the time available and some messaging skill….

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Is 2014 going to be good or great?

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  Yep, it’s the start of a brand New Year and here we are, January’s half gone already. The most depressing day of the year – apparently 6 January – has passed by swiftly, so let’s get cracking. What’s the difference between good and great you say?  Well, good’s OK if a little tame. Great carries much more promise. Wondering where to start? Here are my top tips for getting organised this month. Take a…

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When did the ‘press release’ become a ‘news release’?

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To establish credibility and gain trust through thought leadership, organisations need to create news releases, articles, opinion pieces or features that deliver valuable information directly to buyers. The traditional press release written only for the press as a way of getting your information or news published by the media no longer applies. Today, the term ‘press release’ has been replaced by a ‘news release’. PR professionals focus on the media but they also focus on…

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A week in the life of an intern – by Sophie Tolchard

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When you are applying for a job the employer will often list previous experience as a desirable trait in order for you to be considered for the job role. Therefore, it is important to find some valuable work experience so that you can demonstrate to a future employer that you have the ability to take on the role that they are advertising. In April, 2013, Mezzo took me on as an intern for one week in…

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The Brand You Are

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If you’re looking for a new job this autumn, starting a new venture, or simply want to be much better connected in your field or sector, now’s a great time to start addressing your own profile so you can become much more visible. Running a communication skills seminar session with arts professionals last month we highlighted the importance of taking stock of your own personal brand on a regular basis, as well as your organisational…

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So, what is PR? Reputation, organisation, audience and understanding.

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It’s all about reputation. Every organisation, no matter how large or small, or expert, or individual, depends on reputation for survival and success and in today’s competitive market it can be a company’s biggest asset. Reputation is what makes you stand out from the crowd and gives you a competitive edge. Effective PR can help manage an organisation’s profile by communicating and building good relationships with all its stakeholders. An organisation can be a government body, a business, a profession,…

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Customers – Have you asked lately what’s important to them?

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Sometimes you know what your customers think is important. They tell you. Sometimes, you haven’t asked them, you daren’t, or there’s simply, somehow, never the time, the breathing space or process set up to find out. And you may not be very comfortable with the idea of asking customers if you’re selling to them on a regular basis. We recently helped a B2B sales force gain feedback from customers in a more structured way. We…

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The Customer Journey – What’s that all about then?

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I was running a workshop recently with a business development and marketing team and as part of the day’s agenda we covered some marketing strategy basics – including the customer purchase journey, which I’d assumed was going to be pretty much familiar territory. Search Google and there’s 17million mentions. Not so in this case. We got thinking about specific groups of customers and then the team started working up what could be some very good…

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