My PR Friday Five
Honoured to be invited to give a lunchtime talk about PR to a varied group of business people in Leicestershire last week, I was mulling over some useful PR tips I could share.
I decided to answer two questions often asked of me as a PR and marketing consultant.
- What can PR do for my business?
- What are the benefits of getting published coverage?
Now PR does tend to get some flack, like many of the creative disciplines. But with a couple of decades in PR, it just goes with the territory.
So forget the spin. Getting your business, or your organisation in your local newspaper or in your industry trade press, or on radio can give your business a huge boost.
So here’s a quick run-down – my PR Friday Five.
1. You gain credibility
We all tend to view published or broadcast coverage about products and services differently. Even a seasoned marketing professional like me. When we see an advert, we know someone’s trying to sell us something. But if someone tells you excitedly about something they’ve tried, why wouldn’t you believe them?
2. Being visible gets you noticed
Coverage can make your business appear larger and more established so could be helpful if you’re looking for new customers, new partners or funding.
3. Keeps you top of mind
Reviews or recommendations of a business in search engines can be very important to keep your business in the spotlight as a potential customer passes by your door – sometimes literally!
Being connected almost everywhere, we all want information fast and we want to make our lives easier. When you last bought something – I imagine, like me, you did some online research. Did you scroll down and read what other customers said about a hotel you were thinking of staying in? Did you decide to approach a new supplier as a result of a feature article?
4. You improve your position in search engines
Digital content has a long lifespan so published PR has a cumulative effect – it builds. A news story, a feature article, a column, an interviews posted online – all of these provide valuable inbound links to your website that help.
5. Be real. Be social
While so much PR activity is online – it doesn’t mean you can’t have a physical presence too. Hosting & sponsoring events or creating exclusive networking opportunities can help you shape a community that involves and supports you and recommends your business to others.
So be visible, be social, be sought after. If PR isn’t on your radar for 2015 yet, it could be time to take a fresh look!