The Mezzo Blog

Monthly Archives: April 2013


So, what is PR? Reputation, organisation, audience and understanding.

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It’s all about reputation. Every organisation, no matter how large or small, or expert, or individual, depends on reputation for survival and success and in today’s competitive market it can be a company’s biggest asset. Reputation is what makes you stand out from the crowd and gives you a competitive edge. Effective PR can help manage an organisation’s profile by communicating and building good relationships with all its stakeholders. An organisation can be a government body, a business, a profession,…

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