One of the challenges faced by any business, any day of the week, is finding new customers. Marketing plans will vary from business to business but the goal’s usually the same – creating and keeping customers. You will need an overall strategy and then some tactics to put into play, short and longer term. But where’s the best place to start? Work out what the ideal customer looks like for you. What makes them a…
Success in sport requires skill, a winning attitude and the right mind set, backed by a focussed, supportive team. For sales success, your business also requires clear direction, a collective mindset and team targets that will help you create opportunities and deliver sales. In this FREE Leicester Business Festival 2017 workshop led by expert IBD East Midlands advisers, you will : – – Find out what a winning team looks like & what winners have in common – Understand…
Do you know how to get your service or product in front of more customers and how to persuade them to buy more? I am delivering this Marketing for Business Growth LLEP workshop in Leicester on Thursday 6 July. An experienced marketing, public relations and communications specialist, I support businesses to grow by engaging more effectively with their customers and target audiences. A haphazard approach to marketing could mean you’re missing out on some great opportunities…
If you’re a business owner with less than 250 FTE staff in Leicester or Leicestershire, did you know there’s free support on offer to help train your staff and improve their leadership skills? In spite of the challenging economic climate and rampant Brexit-phobia, there are also still many business grants to be had – and there will be – for a while yet. If you’re a Midlands manufacturer, there is ERDF grant funding available to part-fund many…
As we start a New Year, we often start thinking about what we could be doing differently in 2017. We use the wisdom we’ve gained in the past year to move in a different direction or try breaking new ground. Personally I know need a good metaphorical shove from time to time, to push me out of my comfort zone!
Starting a new business can be hard – especially if finding the right support is proving difficult. We’re running this FREE Start Up Smart workshop in Leicestershire as part of the Leicester Business Festival this autumn. Our Start Up Smart session on Thursday 3 November 2016 is perfect for you if you’re thinking of starting your own business or have already started, but could use some extra support. Working in partnership with Melton Borough Council, three of ibd-uk’s experienced…
Now the silly summer season’s over, the kids are back at school and it’s heads down till Christmas. But wait – let’s get those heads up! Taking on new staff, moving offices or working on a new to-die-for project? September’s a good time for you to start thinking about PR for your business. Make a PR plan that sets out how and when you’re going to promote any new services you’re offering this season, or…
If you’re thinking of starting a new business in Leicester, you’ll need both finance and support. A low interest, unsecured start up loan, with advice from an experienced small business mentor could be what you need to help you get your idea off the ground. If you’re an existing small business that’s been trading for less than 2 years, you may now need some extra funds to help you invest and grow. Transmit Start-Ups is…
According to research by the Department for Business Innovation and Skills (BIS)*, only 50% of UK SME employers access any form of business support. Business owners say they don’t know where to go for help, information or small business advice; they have doubts about the benefits, some concerns about the quality of support providers and are reluctant to self-fund. Yet businesses that do access business support or business advice report significant benefits. Another statistic for…
