Yep, it’s the start of a brand New Year and here we are, January’s half gone already. The most depressing day of the year – apparently 6 January – has passed by swiftly, so let’s get cracking.
What’s the …
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To establish credibility and gain trust through thought leadership, organisations need to create news releases, articles, opinion pieces or features that deliver valuable information directly to buyers.
The traditional press release written only for the press as a way of …
When you are applying for a job the employer will often list previous experience as a desirable trait in order for you to be considered for the job role. Therefore, it is important to find some valuable work experience so …
If you’re looking for a new job this autumn, starting a new venture, or simply want to be much better connected in your field or sector, now’s a great time to start addressing your own profile so you can become …
It’s all about reputation. Every organisation, no matter how large or small, or expert, or individual, depends on reputation for survival and success and in today’s competitive market it can be a company’s biggest asset. Reputation is what makes you stand out from the …
Sometimes you know what your customers think is important. They tell you. Or you haven’t asked them, you daren’t, or there’s simply, somehow, never the time, the breathing space or process set up to find out. And you may not …
I was running a workshop recently with a business development and marketing team and as part of the day’s agenda we covered some marketing strategy basics – including the customer purchase journey, which I’d assumed was going to be pretty …