One of the challenges faced by any business, any day of the week, is finding new customers.
Marketing plans will vary from business to business but the goal’s usually the same – creating and keeping customers. You will need an overall strategy and then some tactics to put into play, short and longer term. But where’s the best place to start?
Work out what the ideal customer looks like for you.
- What makes them a perfect prospect? Do they have a unique problem, have they reached a certain life stage or reached a plateau in their business?
- Do they fall into an age range, geographic location, or have a special interest in what your product or service offers?
- How can you identify and reach out to them? Are they on social media? Do they belong to any professional or industry specific groups? What do they read, listen to, take part in?
If you begin answer these questions in detail, you’re already on your way and can begin planning what marketing and pr you need to do. Without focus, you could waste resources; your time and your money.
If you’re a Midlands business and especially if you’re a manufacturer, there are grants available today that can help part-fund business advice projects to helping you work out who your ideal customers are and how to attract more of them. If you’ve a project in mind that could take your business to a new level but you’re not sure where to start, call ibd-uk business adviser Helen Willson at Mezzo today for a free consultation on 0116 259 5367.