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If you’re looking for a new job this autumn, starting a new venture, or simply want to be much better connected in your field or sector, now’s a great time to start addressing your own profile so you can become much more visible.

Running a communication skills seminar session with arts professionals last month we highlighted the importance of taking stock of your own personal brand on a regular basis, as well as your organisational or company brand.

Do a mini-audit of where you are personally and where you could be. Can you draw up a simple picture of your network and work out where the gaps are?

Creating a personal profile that’s centre stage in your personal brand strategy is the key.

Here are my five top tips to get you started in September:

1. Think hard about WHO you want to talk to and connect with.

Keep this goal setting very focussed. I’d suggest you think of starting with a tight knit / group audience, rather than beginning a massive universe which can be too daunting. Be selective – that’s what the best brands are. Can you describe who you are interested in connecting with, in detail? Who would like to get to know?

2. Work out WHAT you’d like people to know, and think about you.

What’s your style and stance? Serious, comic, trailblazing?

What field or aspect are you an expert in?

How could you demonstrate that expertise?

Are you a champion for something you strongly believe in?

3. Rewrite your CV and turn it into a comprehensive and well written profile you can use on LinkedIn.

Developing and maintaining your personal brand does take a little time but look at it as an investment in your future career or venture.

4. Connect, talk, invite others to comment, share insights. Reach out to your network and begin building those new relationships.

5. And lastly, do remember, like every hard working brand, to revisit and update your profile on a regular basis, keeping it fresh and relevant.

Helen Willson

Helen Willson is a Marketing & PR Consultant and Business Adviser working with private & public sector organisations and businesses from SME's to large global corporates, across a range of different sectors and industries, supporting them to create successful strategies, raise their profile, attract new customers and win awards.