I was running a workshop recently with a business development and marketing team and as part of the day’s agenda we covered some marketing strategy basics – including the customer purchase journey, which I’d assumed was going to be pretty much familiar territory. Search Google and there’s 17million mentions. Not so in this case. We got thinking about specific groups of customers and then the team started working up what could be some very good buyer profiles given a little more thinking time and a little more attention to detail. This is classic Malcolm McDonald and every marketing plan should start here.
About Helen Willson
Helen Willson is a Marketing & PR Consultant and Business Adviser working with private & public sector organisations and businesses from SME's to large global corporates, across a range of different sectors and industries, supporting them to create successful strategies, raise their profile, attract new customers and win awards.