Website Content – time for a shake up?

By 21st April 2020 Blog No Comments

With many years’ experience in writing for business – website content, for publication in the media or in printed form, we work hard to ensure that what you say about your company and its products and services is professionally written, easy to read and has the right tone of voice for your target market

External freelance writing support can help you raise the profile of your business among your target audiences and give you more impact.

Well-written website content and copy communicate the value of the know-how, products and services on offer from your business for clients and customers – and that’s key if your aim is growing your business. We help you identify keywords that will improve your SEO and relevant trends and topics that will entertain and interest your buyers.

Typically, we start with an outline brief from you – by ‘phone or by Skype/Zoom or email. Following your initial briefing (and link to/supply of any relevant materials you may have ready that might help us), we prepare a first draft and then let you have this to check we’re right on track. The draft is then refined until you’re completely satisfied that it covers the points you want to make and is right for your audience.

Complex made simple
Working with engineers, technical specialists, researchers and generally clever bods, we’re often writing about technical or complex topics. Our aim is to turn complex material into easily readable  website content for the lay reader. And that’s not dumbing it down – it’s about making the subject matter accessible to the target audience. We’ve written (literally) hundreds of web pages, articles, case studies, white papers and blogs for professional services firms, manufacturers, distributors, architectural practices, creative arts organisations and agencies, to name but a few.

As we’re all in lock down for a while, this could be the time you take stock. How could we help you?

About Helen Willson

Helen Willson is a Marketing & PR Consultant and Accredited ibd-uk Business Adviser working with private & public sector organisations and businesses from SME's to large global corporates, across a range of different sectors and industries, supporting them to create successful strategies, raise their profile, attract new customers and win awards.

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COVID 19 update - We’re still open for business, working remotely with meetings and training on-line and by phone.
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