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It’s all about reputation. Every organisation, no matter how large or small, or expert, or individual, depends on reputation for survival and success and in today’s competitive market it can be a company’s biggest asset. Reputation is what makes you stand out from the crowd and gives you a competitive edge.

Effective PR can help manage an organisation’s profile by communicating and building good relationships with all its stakeholders. An organisation can be a government body, a business, a profession, a public service, or an organisation concerned with health, culture or education. Basically, it’s any corporate or voluntary body.

Your audience is all important; customers – existing and potential; employees and management; investors; media; government; suppliers; opinion formers.

Public relations professionals use many different techniques as part of their PR campaigns, from media relations and lobbying, speaking at conferences, online viral campaigns, to sponsorship. It isn’t always about short-term tactics or campaigns, such as product launches. It can include long-term strategic aims, such as brand building and involve working with local communities.

Understanding is crucial, and it is a two way process. To be effective, an organisation needs to listen to the opinions of those with whom it deals and not solely provide information.

At its best, PR not only tells an organisation’s story to its audiences, it also helps to shape the way it works. Through research, feedback, communication and evaluation, the practitioner needs to find out the concerns and expectations of a company’s audience and explain them to its management.

To find out what PR could do for you, why not give us call? 0116 259 5367

Helen Willson

Helen Willson is a Marketing & PR Consultant and Business Adviser working with private & public sector organisations and businesses from SME's to large global corporates, across a range of different sectors and industries, supporting them to create successful strategies, raise their profile, attract new customers and win awards.