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Now the silly summer season’s over, the kids are back at school and it’s heads down till Christmas.

But wait – let’s get those heads up! Taking on new staff, moving offices or working on a new to-die-for project?

September’s a good time for you to start thinking about PR for your business. Make a PR plan that sets out how and when you’re going to promote any new services you’re offering this season, or launching new products your customers will love.

Your PR plan can include regular blogs, online video content, news releases, articles, downloads and much, much more, allowing you to talk to your buyers directly on your own website and on a raft of digital channels too.

But don’t ignore the press and media either. If you’ve an interesting story about your business, then getting PR coverage in industry and trade titles, your local, regional or national business press can also help you reach new customers and prospects, influence investors and improve your reputation with potential employees and suppliers. Focus in on journalists that cover your area, your industry and the publications you know well.

So, come on – what’s stopping you?

Helen Willson

Helen Willson is a Marketing & PR Consultant and Business Adviser working with private & public sector organisations and businesses from SME's to large global corporates, across a range of different sectors and industries, supporting them to create successful strategies, raise their profile, attract new customers and win awards.

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